Jolly Earthworks Celebrate 10 Years

Keys to Home-grown Success

5 Tips for Building a Successful Business

Next to parenting, building a successful business is one of the toughest and most rewarding jobs on the planet.

“If, like Craig Jolly, you have had the courage to follow your gut, take a risk and start the hard grind, then you are half-way there”, says Lindsay Dey of Impact Consulting and Accounting. 

Craig’s business, Jolly Earthworks, has flourished over the past ten years. We asked his accountant and long term business advisor, Lindsay Dey, to share his thoughts on the key success factors which have enabled Craig to grow his business to date.

1. Take a long-term view

It’s a well-known fact that most overnight success, is a decade in the making. Right from the outset of his business Craig has always taken a long-term view. Not only to how he deals with his customers and the standard of his work, but also his vision for the business. Eventually growing it to a point where he could buy out his founding business partner.

2. First, focus on what you do well

This was one of Craig’s first moves and has been critical in his success. By out sourcing his admin, billing and bookwork from day one, Craig was able to focus on what he does best, securing the work needed to generate cash-flow and growth.

3. Control your growth

Each step of Jolly Earthwork’s growth has been strategic and targeted to meet demand and opportunities.

4. Manage your capital and debt

There is an old saying “cash is king”. This is true. Added to this is the need to ‘make hay while the sun shines’ so to speak. Securing timely finance is also essential for growth.

5. Get good advice and then take ownership of your decisions

In Lindsay’s opinion this is one of Craig’s greatest strengths. Every step of the way Craig has been proactive in seeking external input on business decisions and then being decisive in making it happen. 

Special Offer…

Impact Consulting & Accounting have clients throughout New Zealand and are currently offering print specials via a deal secured with a Mosgiel based Printhub.

“It’s a simple formula. If their business grows, so does ours”, says Lindsay, “our focus has always been bigger than that of your standard accountant, we work with people from start-up, right through to growth and succession planning”.

Call Lindsay and team on (03) 477 8777 to arrange an obligation free meeting.